San Antonio – Community First Health Plans (CFHP) has awarded its agency of record account to local ad agency, Chamoy Creative. CFHP remains exclusively the area’s only local, nonprofit health plan in San Antonio and is calling on the local ad agency to handle creative and strategy work ahead of its 25th anniversary in 2020.

“Chamoy Creative is confident, decisive, trend-setting and limitless,” said Rick Villarreal, President and CEO of CFHP. “We received great submissions from mostly local ad agencies who want to make a difference in our community, but it was Chamoy’s innovative and uniquely creative approach that distinguished them. We are confident that they will develop and execute a comprehensive integrated advertising plan that will increase brand recognition in the Bexar County service area and align with CFHP’s values and mission of investing in the community it serves.”

Chamoy Creative will focus on brand and creative strategy, production, media planning and results-driven digital and social media initiatives.

“We are so honored to be working with such an incredible organization like Community First Health Plans. There is nothing like being able to do great work for an organization that truly cares about the people they serve and their community. Everything CFHP does comes from the heart, and we can’t wait to be a part of that!” – Fernanda Revilla, Co-Founder of Chamoy Creative.

CFHP has been investing in the San Antonio community for over 24 years and is committed to providing great healthcare benefits backed by outstanding service, delivered by people who live right here in South Texas.

About Community First Health Plans (CFHP)

CFHP was established in 1995 by the University Health System, specifically to provide health care coverage to the citizens of Bexar and the surrounding counties. As the only locally owned and managed, non-profit health plan in the area, CFHP’s commitment to ensure our members have excellent healthcare service. Furthermore, we must recognize the exceptional talent of our physicians and providers that deliver this service every day. CFHP will continue to support our physicians and providers to strengthen and improve the valuable services provided while continuing to cultivate a trusting relationship by people who live right here in South Texas. Visit for more information.

About Chamoy Creative

Chamoy Creative is an award-winning bicultural advertising agency with a strong focus on developing purposeful creative campaigns that help build brand awareness and brand loyalty.  Founded by four Hispanic millennials living in San Antonio, the creative agency brings a true understanding of two of the most important targets for brands today – Hispanics and Millennials. They are big advocates of digital and social media advertising and always think digital first. Its founders bring extensive experience working with global brands and apply that same 360 holistic approach to their current client portfolio. Visit for more information.


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